The Potential of NFC Digitisation Extends Far Beyond Business Cards and Brochures
By Roopak Naresh Gupta
Imagine you are at a trade show, networking with potential clients and partners. You hand out your business card, hoping to make a lasting impression. But how many of those cards will end up in the trash, or forgotten in a drawer? How can you stand out from the crowd, and keep in touch with your contacts? The answer is NFC card digitization.
Near Field Communication (NFC) technology is a wireless communication standard that allows for the simple and secure exchange of information between NFC-enabled devices over a distance of a few centimeters. You may already have used NFC to make contactless payments, unlock your hotel room, or share files with your friends. NFC card digitization is the process of converting your physical marketing materials into digital profiles that can be accessed by tapping an NFC-enabled device, such as a smartphone, tablet, or smartwatch. For example, instead of handing out paper business cards, you can give out NFC cards that contain your contact information, social media links, website, portfolio, and more. When someone taps your NFC card with their phone, they will see your digital profile on their browser, without needing to download any app or scan any QR code.
The extent to which NFC card digitization can be used for creating a stronger presence for your business lies way beyond simple business cards. You can digitize your brochures, flyers, catalogs, and other promotional materials by embedding NFC tags into them. When someone taps your NFC tag, they will see your digital content, such as videos, images, testimonials, offers, and more. With NFC card digitization, you can create a seamless and engaging experience for your prospects, customers, and partners. This simple yet powerful technology has revolutionized how we share information, offering instant access to websites, social media profiles, and even downloadable content.
The global NFC market is projected to grow from USD 22.9 Billion in 2022 to USD 58.6 billion by 2030, at a projected CAGR of 14.3%, highlighting the growing adoption of this technology. Several key factors contribute to this. The prevalence of NFC-enabled smartphones has created a widespread infrastructure, while the convenience of ‘tap-and-go’ aligns with modern lifestyles. The COVID-19 pandemic has heightened the demand for contactless transactions, emphasizing health and safety. Moreover, encrypted NFC transactions provide enhanced security amid rising data breach concerns. As the Internet of Things (IoT) expands, NFC acts as a crucial connectivity bridge for smart devices. Furthermore, NFC’s contribution to eco-friendly practices, particularly in reducing paper waste in ticketing and advertising, adds to its appeal.
The potential of NFC digitization extends far beyond business cards and brochures. Going beyond traditional applications like business cards, NFC digitization helps businesses can unlock a treasure trove of benefits:
- Enhanced User Engagement: With NFC-enabled brochures, a simple tap instantly opens a dedicated landing page on your phone, showcasing interactive product demos, insightful videos, or exclusive offers. This enhances engagement by allowing users to access information that resonates with their specific interests.
- Real-Time Data Analytics: NFC-enabled brochures provide valuable insights into user behavior. You can track the number of taps each brochure receives, the demographics of users tapping, and even the specific content sections generating the most interest. This data empowers businesses to optimize their marketing strategies for maximum impact.
- Personalized Marketing Experiences: The beauty of NFC lies in its ability to trigger unique actions based on the user’s profile. Imagine a brochure that, upon being tapped, displays personalized product recommendations based on the user’s previous purchases or browsing history. This level of personalization fosters deeper connections with customers, increasing brand loyalty and conversion rates.
- Streamlined Lead Generation: By embedding a lead capture form within the landing page triggered by the tap, users can submit their information with a single tap. This eliminates tedious form filling and ensures higher conversion rates.
As we look ahead, NFC digitization is poised to revolutionize the way we interact with information. By embracing this technology and exploring its potential beyond business cards, businesses can unlock a world of enhanced user engagement, valuable data insights, and personalized marketing experiences. It’s time to tap into the power of NFC and unlock the true potential of your marketing materials.
The author is the founder, mTap
Original Source: https://www.financialexpress.com/business/digital-transformation-beyond-business-cards-tapping-into-the-potential-of-nfc-digitisation-3426648/